AI Beauty Shopping Assistant
Stop guessing shades. MIRU reads your skin once, then finds the exact products, shades and prices worth buying.
Foundation match
98%
Shade 12 Warm Sand · $39.50 at Ulta
How it works
01
Ten seconds in daylight. No filters, no forms, no quiz.
02
Tone, undertone, skin type and sensitivity — saved permanently.
03
Exact shades with a match score, and the best price we can find.
A sample match
SPF99% matchSolene
$35.00
$42.00 · save $7.00
Why MIRU chose this
No white cast, non-comedogenic and fragrance-free — the single highest-impact product for your pigmentation.
Foundation98% matchLumière
$39.50
$46.00 · save $6.50
Shade 12 Warm Sand
Why MIRU chose this
Satin, skin-like finish that stays comfortable on combination skin and never settles into texture.
Why this shade fits you
12 Warm Sand carries a golden-peach base, which mirrors your warm neutral undertone instead of pulling grey or pink on you.
Blush97% matchRosewell
$24.00
$26.00 · save $2.00
Shade Apricot Haze
Why MIRU chose this
A cream formula melts into skin, so it reads like colour from within rather than powder on top.
Why this shade fits you
Apricot Haze is warm without being red, so it flatters your golden undertone and won't amplify the mild flush across your cheeks.
How MIRU chooses products
Recommendations are built from four inputs — and each product card tells you exactly which one earned it a place in your routine.
Shades are matched to the depth and undertone we read from your selfie, not to a name on a label.
Matte, satin or dewy — we filter formulas to the finish that suits your skin type and how you like to look.
Fragrance, actives and comedogenic ingredients are screened against your sensitivity reading.
We weigh merchant ratings and review volume, so a recommendation is never based on marketing alone.
Instant routines
Pick a mood or a budget and MIRU rebuilds the whole routine around it, with a running total and how much you're saving against retail.
Coming to MIRU
In development
See a full face of your matched routine before you buy.
In development
Test every shade on your own lips in real time.
In development
Preview colour against your undertone, not a model's.
In development
Build a face that works with what you're wearing.
FAQ