AI Beauty Shopping Assistant
One selfie.
Every beauty product
matched to you.
Stop guessing shades. MIRU reads your skin once, then finds the exact products, shades and prices worth buying.
Your scan reads
Skin tone, depth & undertone
In about ten seconds.
How it works
Three steps between you and the right products.
01
One selfie
Ten seconds in daylight. No filters, no forms, no quiz.
02
Your Beauty Passport
Skin tone, depth and undertone — measured and saved permanently.
03
Shop your matches
Exact shades with a match score, and the best price we can find.
How MIRU chooses products
Every pick has a reason you can read.
Recommendations are built from four inputs — and each product card tells you exactly which one earned it a place in your routine.
Skin tone & undertone
Shades are matched to the depth and undertone we read from your selfie, not to a name on a label.
Finish preference
Matte, satin or dewy — we filter formulas to the finish you tell us you prefer.
Shade confidence
Every match carries the confidence of the measurement behind it, so you can see how certain we are.
Product reviews
We weigh merchant ratings and review volume, so a recommendation is never based on marketing alone.
Instant routines
A full routine in one tap.
Pick a mood or a budget and MIRU rebuilds the whole routine around it, with a running total and how much you're saving against retail.
Every product links to a verified Amazon listing, with more retailers on the way.
Coming to MIRU
See it before you buy it.
In development
Virtual Try-On
See a full face of your matched routine before you buy.
In development
Lipstick Preview
Test every shade on your own lips in real time.
In development
Hair Color Preview
Preview colour against your undertone, not a model's.
In development
Outfit + Makeup Matching
Build a face that works with what you're wearing.
FAQ